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Here’s a free two-sheet handout from the Center for Industrial Progress:

Download (PDF, 74KB)

Reprinted with permission.

1. It’s all about personal appearance. Look good, keep the camera on you, and focus on the interviewee at a bad angle and\or “monster lighting”.
2. Act as both a personal victim and a defender of victims.
3. Speak with imperious aggression.
4. Make accusations and wrinkle your nose at any response.
5. Give more time when the answer is short and unimportant, and almost none when the answer is long and crucial.
6. Seize on the first few words uttered to attack.
7. Never acknowledge any good remarks.

If you believe the doctors, nothing is wholesome; if you believe the theologians, nothing is innocent; if you believe the military, nothing is safe.

—Lord Salisbury

Always weigh the risks.