Shocking Proof How Google Censors Health News
November 9, 2019
June 3, 2019, Google implemented a broad “core update”1 that in one fell swoop eliminated most Mercola.com pages from its search results. Virtually overnight, Google traffic to my site dropped by approximately 99.9%.
Considering Mercola.com has been the most visited natural health site for the last 16 years, it’s no great surprise that we were listed as one of the biggest losers in Google’s June algorithm update.2
I wrote about the ramifications of Google’s core update in two articles at the end of June 2019. In Part 1, I discussed the effects that the new search algorithm and updated quality rater guidelines is having on traffic to this site.
As mentioned in that article, Google’s “quality raters” are manually lowering the ranking of what they arbitrarily decide is undesirable content and burying even expert views if they think they’re “harmful” to the public.
In Part 2, I revealed how Wikipedia censors information and crafts narratives to benefit certain groups, and how Google raters use Wikipedia’s skewed and biased articles to ascertain the expertise and trustworthiness of any given author or website.
Today’s videos and article will show you just how clearly and deliberately Google has eliminated my articles from its search results.
After more than 15 years of being considered a highly relevant source of content, Google has removed all those high-ranked results, and replaced them with health information from advertising companies that promote junk food and drugs instead. Below, I’ll provide clear examples of how this works.
For many years now, I’ve been warning about how Google’s monopoly presents a clear danger to the free-flow of information, and health information in particular, seeing how holistic health is a direct threat to the drug industry. The fact that Google would eventually grow big enough to dictate what people see and don’t see was predictable, and we’ve now entered the era of blatant internet censorship.
How Google Censors High-Ranked Health Content
A major reason for my success as a physician running my own practice was the ability to resolve extremely challenging cases of arthritis. One of my articles describing my arthritis treatment protocol generated over 1 million views, and was consistently a top search result when doing a Google search for arthritis.
Today, even if you use my name in a search for arthritis, you will not find that highest-ranked article. What you find instead is an article copied from my website — without permission — by a Croatian website operated by Zdravko Mauko, followed by a few articles about arthritis from my pet site, followed by a short piece about arthritis that I contributed to Creations Magazine.
The top search result for “Mercola arthritis” is a tiny, insignificant site that in no way, shape or form could possibly compete with Mercola.com. When you compare the ranking of our sites on Alexa, you find my site (as of October 8, 2019) ranks 9,002 in global internet engagement over the past 90 days.3
And that’s despite having been buried by Google since early June, as two years ago our overall Alexa ranking was 3,708. Compare this to our-arthritis.com, which has a ranking of 9,401,920.4 The first screen shot below is Alexa’s ranking for Mercola.com on October 8, 2019. The second screen shot is Alexa’s ranking for our-arthritis.com on that same day.
Another signal of trust and popularity is based on the number of sites linking in, or the number of sites that reference your own site. There are more than 11,000 sites linking to Mercola.com, and only 2 linking to our-arthritis.com. This is another example of Google’s purposeful censorship.
Despite the fact that our-arthritis.com plagiarized my entire article without permission, and have no credibility in terms of website engagement or ranking, it “owns” the search terms “Mercola arthritis” — above my own site!
Censorship Strategy No. 2 — Content Mix-Up
Giving precedence to a site with a relevance ranking that is 1,000 times lower than my own would be bad enough, but it doesn’t end there. Even if you try to use a restricted search, which allows you to search for results within a specific website, Google has you barking up the wrong tree.
When doing a restricted search for “Mercola.com arthritis,” or “site: Mercola.com arthritis,” which theoretically should provide you with links to the most popular articles about arthritis within my site only, Google provides the top search results for arthritis on our veterinary website!
The entire first page of search results; 10 of 12 of the search results on Page 2; and 6 of 10 results on Page 3 direct you to our Healthy Pets website. How is that for relevance? Google has really outdone itself in “helping” users find relevant information, hasn’t it?
Google-Owned YouTube Uses Similar Obfuscation Tactics
The same misdirection and obfuscation is happening on YouTube, which is owned by Google. If you do a YouTube search for “Mercola arthritis,” links to my many arthritis videos are blatantly pushed aside by irrelevant search results as evidenced in the screen shot below.
In short, it’s not a suspicion but a blatantly obvious fact that Google is doing everything it can to erase my online presence and hide the many tens of thousands of free articles and videos I’ve generated over the last 22 years.
Who Now Dominates Online Health Searches?
Who are the Google-trusted health websites that now dominate health searches? WebMD and Healthline. But are they really the most trustworthy sources on the web? Their track records certainly suggest otherwise.
WebMD is owned by the global investment firm KKR & Co.,5 which also owned RJR Nabisco at a time when it sold junk food and tobacco products. As described in my 2018 article, “Google and WebMD Partner To Be Your Virtual Doctor,” KKR also owns Medscape and MedincineNet.com and, according to Fast Company,6 “is trying to corner the market on internet-based health information dissemination …”
WebMD, as you may recall, was in 2010 caught providing users with a fake depression screening test. The test — in which 100% of quiz-takers ended up having a “high likelihood of major depression” and were directed to talk to their doctor about treatment7,8 — was sponsored by drug giant Eli Lilly, the maker of Cymbalta.
The quiz was in fact direct-to-consumer advertising masquerading as a valid health screen, and this is perhaps the most hazardous kind of drug advertising there is.
Then, in 2017, Google partnered with the National Alliance on Mental Illness, launching a depression self-assessment quiz which, like WebMD before it, funneled querents toward antidepressant drugs.9,10 There simply is no doubt that Google is a proponent for and promoter of pharmaceuticals.
Likewise, WebMD — which pockets millions to promote drugs — is far from an independent source of health information. A quick search of WebMD articles on antidepressants and depression, for example, reveals a clear pattern: They contain ads for antidepressant drugs furnished by Google ad services and doubleclick — both of which are owned by Google.